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Four Steps to Unstick a Stalled Deep Tech Deal
Once you can see Push, Pull, Anxieties, and Inertia in a deal, the question is what to do about each one. Here is the four-step diagnostic we run with founders at VECTOR.
frameworkHow to Identify Your Customers' Burning Needs
Classic product-market fit happens when a burning need covers for imperfect execution. A 2x2 and five discovery questions to tell if your deep tech startup is addressing one.
frameworkUnderstanding Customer Progress Drives Product Adoption
Most deep tech founders lead with technology instead of customer progress. The Four Forces of Progress show why buyers actually switch - and why your deals stall when one of them is missing.